Code of Ethics

Headway Markeing adheres to the following code of ethics:

Headway Marketing does not…

• Guarantee #1 ranking in any search engine
• Have any relationships that would allow priority natural listings across any search engine.
• Require our clients to link back to our website for any reason.
• Use and/or maintain shadow domains for our clients.
• Use and/or maintain doorway pages for our clients.
• Operate with falsified WHOIS information.
• Have any domains blocked and/or removed from any search engine.
• Deceive users and/or present cloaked content to search engines.
• Use deceitful linking schemes.
• Use hidden text and/or hidden links.
• Use falsified redirects.
• Send automated queries to any search engine.
• Optimize pages with irrelevant words and/or phrases.
• Use any form of duplicate content.
• Use keyword stuffing of any kind.
• Accept multiple clients in the same vertical.
• Enter into any social media marketing campaign using falsified or cloaked profile information.