Code of Ethics

Code of Ethics

Headway Markeing adheres to the following code of ethics:

Headway Marketing does not…

  • Guarantee #1 ranking in any search engine
  • Have any relationships that would allow priority natural listings across any search engine.
  • Require our clients to link back to our website for any reason.
  • Use and/or maintain shadow domains for our clients.
  • Use and/or maintain doorway pages for our clients.
  • Operate with falsified WHOIS information.
  • Have any domains blocked and/or removed from any search engine.
  • Deceive users and/or present cloaked content to search engines.
  • Use deceitful linking schemes.
  • Use hidden text and/or hidden links.
  • Use falsified redirects.
  • Send automated queries to any search engine.
  • Optimize pages with irrelevant words and/or phrases.
  • Use any form of duplicate content.
  • Use keyword stuffing of any kind.
  • Accept multiple clients in the same vertical.
  • Enter into any social media marketing campaign using falsified or cloaked profile information.