What I can only describe as Google’s version of Wikipedia, Google Knol, is officially retiring. Which makes complete sense. Google should stick to what it does best, index and catalog content, not facilitate content creation. I have a feeling Google Plus will experience a similar fait.

From the Google Knol Team

As part of Google’s prioritization of product efforts, we will be retiring Knol. From now through April 30th, 2012, Knol will work as usual, but we’ve made it easy for you to download your knols to file and/or export them to WordPress.com. From May 1, 2012 through October 1, 2012, knols will no longer be viewable, but can be downloaded and exported. After that time, knol content will no longer be accessible. We hope that this timeline provides you ample time to transition your content. For more information, please visit our FAQ: https://knol-redirects.appspot.com/faq.html

Thank you,
The Knol team

What does this mean for SEO

If your SEO strategy focused on content marketing and seeding through Google Knol, or other low-quality content aggregators, it’s time to re-evaluate.

Quality keyword-rich content needs to be surrounded by other relevant quality content. When it comes to serious SEO, cutting corners just won’t move your rankings enough, especially in a competitive niche.

Were you using Google Knol in your SEO strategy?

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