Your audience is already on social media. The real question is whether they are seeing your brand or your competitor’s. At Headway, we build, manage, and optimize paid social campaigns that move the needle. From generating high-quality leads to driving purchases at scale, we turn your ad spend into measurable business outcomes.
We meet your prospects where they already are. Whether it is Facebook, Instagram, LinkedIn, TikTok, or Reddit, we deliver content that resonates, engages, and converts. Every ad is backed by strategy. Every dollar is accounted for. Every campaign is built for growth.
Reach Smarter. Convert Faster. Scale Confidently.
Organic content builds relationships over time. Paid social gives you the power to scale. When you are looking to grow fast, generate qualified leads, and reach new markets, paid social is your most efficient lever.
What makes it powerful is the ability to target based on interests, behaviors, demographics, and intent. With the right campaign structure, you reach the right audience with the right message, at precisely the right moment. There is no guessing. Just performance.
We manage paid campaigns across the following platforms:
Facebook – A versatile platform for both lead generation and eCommerce.
Instagram – Visual-first and highly engaging. Ideal for storytelling and conversions.
Reddit – Perfect for targeting niche communities with specific interests and high intent.
LinkedIn – Best suited for B2B marketing, high-ticket sales, and professional services.
TikTok – Great for reaching younger audiences through short-form, engaging videos.
Paid social is not about outspending the competition. It is about outsmarting them.
Everything You Need for Paid Social That Performs
We offer a complete suite of services that turn social ad dollars into business results. Whether you are launching your first campaign or scaling an existing one, we cover every detail to ensure your investment pays off.
Platform Expertise
Each platform requires a unique approach. We tailor a creative strategy to match the mindset of users on each channel. LinkedIn is ideal for business value. TikTok thrives on authenticity and visual flair. Reddit calls for deep relevance and community understanding. We adapt our methods to meet those expectations.
Campaign Management
Paid social requires ongoing management to stay effective. We monitor performance daily, adjust targeting and budgets, pause underperformers, and scale winners. Our proactive approach helps minimize wasted spend and maximize your return.
Ad Copy, Creative, and Testing
We produce scroll-stopping creative and write persuasive copy that grabs attention and drives action. From static images and videos to carousels and story formats, our ads reflect your brand and speak to the needs of your audience. We constantly test headlines, images, and calls to action to find what performs best.
Campaign Setup and Optimization
Campaigns are designed around your business goals, whether that means more traffic, more leads, or more conversions. We structure ad sets for testing, manage bidding strategies, and refine audience targeting to improve performance over time.
Account Setup and Optimization
We ensure your ad accounts are structured correctly, with proper tracking, event setup, and pixel implementation. This foundation supports cleaner data, better attribution, and stronger results. If you already have accounts, we optimize your setup for accuracy and efficiency.
A Proven Process That Keeps You in the Loop
We follow a clear, results-focused process that gives you full visibility into how your campaigns are performing.
Goal Setting and Audience Discovery
We start by understanding your offer, your value proposition, and your targets. Then we research your ideal customer and identify key segments to focus on.
Platform Strategy and Account Setup
Once we select the most suitable platforms, we set up your accounts with conversion tracking, event configurations, and campaign structures that support efficient testing.
Campaign Creation and Ad Development
Our team builds custom campaigns with engaging visuals and compelling copy. Each ad is designed to match the expectations and behaviors of your chosen platform.
Optimization and A/B Testing
After launch, we track performance in real time. We test variables such as audience targeting, creative variations, and placements to find what delivers the strongest ROI.
Performance Reporting
Every month, you receive a detailed performance report with clear insights, not just charts and metrics. We also include recommendations and action steps to guide future growth.
Lean, Nimble, and Always Focused on ROI
Headway is not a bloated agency with layers of red tape. We work closely with you, like an extension of your internal team. You will always know what we are doing, why we are doing it, and how it is performing.
With more than 20 years of digital marketing experience, we know how to balance creative thinking with performance rigor. Our strategies are grounded in real business goals, not just vanity metrics.
Why brands choose Headway:
Direct collaboration with the experts managing your account
Transparent dashboards and communication
Tactics tailored to each platform and audience segment
Fast response times and a commitment to continuous improvement
From Spend to Scale: Success Stories
Our work is not measured by ad clicks. It is measured by real business outcomes.
LinkedIn Success Story A B2B software company was struggling with a high cost per lead. We restructured their LinkedIn campaigns, narrowed the targeting, and refreshed the creative. The result was a steady stream of qualified leads at just $15 each, down from over $60.
TikTok Transformation For a lifestyle eCommerce brand, we launched new creative with a storytelling approach tailored to TikTok’s unique style. Within two months, the campaign achieved a return on ad spend three times higher than the brand’s previous efforts.
Mini Wins That Add Up:
250 percent increase in engagement for a health and wellness brand
A 45 percent decrease in bounce rate through better ad and landing page alignment
Stronger lead quality for a service-based business after audience refinement
Let’s Build a Paid Social Strategy That Pays Off
Your audience is already scrolling. The only question is whether your brand is getting noticed. With Headway, you will have a team that brings strategy, creativity, and performance under one roof. We are ready to help you turn paid social into predictable growth.
Let’s make sure your ads are seen, your message is heard, and your investment pays off.