Tanner Hobin

Tanner Hobin is a full-funnel strategic growth marketing leader with a bias for action and over 20 years’ experience leading digital growth strategies for $25M to $1.2B global brands. His results-driven track record of increasing web-generated revenue by optimizing media mix, optimizing specific channels, and optimizing the user experience to drive conversions led to significant growth for multiple B2B and DTC businesses.

ideal

How to Define Your Ideal Client Profile (ICP) and Target Audiences for Growth

Many businesses mistakenly believe they know their customers but often provide vague definitions. This leads to ineffective marketing. Establishing clear Ideal Client Profiles (ICPs) and Target Audience Definitions enhances customer-focused messaging, improves conversion rates, and aligns sales and marketing efforts, ultimately driving growth and maximizing efficiency in outreach strategies.

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healthcare-focused-lead

Effective Growth Marketing Plan for Healthcare-Focused Lead Generation Businesses

Lead generation in healthcare requires a nuanced approach that emphasizes trust, compliance, and empathy. Understanding diverse audiences and their specific pain points is crucial. Effective strategies include optimizing websites, leveraging content marketing, targeted advertising, personalized email campaigns, engaging in healthcare forums, measuring data effectively, and adhering to regulations. Building genuine relationships is key.

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redesign

10 Signs Your Website Needs a Redesign

Many small businesses hesitate to redesign their websites, risking lost traffic and business. Signs for a redesign include outdated design, poor user experience, slow loading times, non-responsiveness, declining SEO rankings, high bounce rates, inconsistent branding, difficult content management, security vulnerabilities, and competitive disadvantage. Regular audits can help identify needed improvements.

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